Crafting a message that communicates value

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com

Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician.

Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach.

As we explore the fourth of the Seven Levels, this episode of the Must Increase Podcast is all about an essential paradigm shift you must have in order to take your outreach to the next level.

RESOURCES IN THIS EPISODE

– The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3

– The FREE Fall Media Bundle http://FallMediaBundle.com

– Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi