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Hiring the Ideal Creative

Hiring the Ideal Creative

Creative designers, graphic designers, web app developers, and other creative positions are highly beneficial to any organization’s success — and yet, the approach that most churches take when hiring them is outdated, expensive, and above all, completely impractical....

New Year; New Content

New Year; New Content

Launching Connection Culture Part 1: New Year; New Content - Luke Clayton with Bo Snyder For a few years now, Must Increase has been explicitly focused on working with churches and other faith-based organizations, helping them to build up their media presence through...

Preaching Forward

Preaching Forward

The Story A couple of years ago, I was invited to a small party of other members in my young adults class. Part of the caveat is that we were going to discuss some theological topics, but no additional information was given. Curious, and always up for a good...

Designing Forward

Designing Forward

It may seem strange to consider design as fundamental to events, but one must remember that design encompasses more than the logo on the front of the handout. In this context, the “design” of an event is everything from the logo to what music is going to be played to...

Planning Forward

Planning Forward

As stated in the previous post, planning is an invaluable part of keeping your church moving forward. Around here, when talking about planning, we like to break it up into four categories: Immediate: 1-2 weeks Upcoming: 3-6 weeks Seasonal: 3-4 months Long-term: 6+...

Moving Forward

Moving Forward

If 2020 has taught us anything, it is that planning can be rather difficult, and that the world is not always going to be keen on letting anyone have their plans. However, the response to such a jarring year should not be to give up on planning entirely, if one even...

Technological Transformation

Technological Transformation

We hope by now that you understand the importance of creating and innovating an online presence for your church and its services. Although difficult, it is a necessary transformation in what is swiftly becoming a normal procedure for churches. It may be out of your...

Creating Normal

Creating Normal

For a long time during this pandemic, “getting back to normal” was everyone’s hope; however, as time has dragged on and changes across the world have been implemented, it is now more proper to say, “what has become the new normal?” Churches, of course, are not exempt...

The “Modern” Manacle

The “Modern” Manacle

“Fourteen days to stop the spread” — that was the tagline that we were given around April of last year. Now, multiple weeks into 2021, the COVID-19 cases are hitting all-time highs in some states in the US, and in many countries around the world. Unsurprisingly, this...

Weekly Episodes

an ongoing conversation with church leaders and creative experts about all things church and all things media