From social media to SEO to livestream, there’s a lot of components of media and digital connection, and it can be overwhelming to try to implement them all at your church.
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Common Church Media Mistakes
Most churches way over complicate their programming which leads to confusion in their marketing and can make keeping up with their media complicated.
You’re Doing Too Much
Most churches way over complicate their programming which leads to confusion in their marketing and can make keeping up with their media complicated.
Prioritize Preaching
There is no clever marketing hack, scheme, or secret that can replace the priority of what is discussed in this video.
Connect and Serve
Good things become bad things when they take the place of the best things. Unfortunately, this statement has been proven true by many church ministries and programs.
Don’t Drop the Ball
Pastors and church leaders are genuinely some of the busiest people I’ve ever met, and understandably so.
Claim Your Digital Space
This is the very first avenue of media you need to master because its essential to your church’s overall marketing presence but also the simplest to implement.
The Easiest Content Publishing Platform
Creating content can seem like a daunting task, but you can start to publish content online with small tweaks to what you’re already doing every week at your church.
The Basics of Design
Perhaps the worst visual distraction that churches can be guilty of is that of having bad design so today we’re going to talk about some basics of design.
Let’s Get Social
Keeping up with your social media and online content is easier said than done, but with the right systems and processes in place, it becomes much more manageable.
What’s the Deal with SEO?
SEO is a crucial component of marketing that’s ultimately controlled by big tech and their algorithms, but there are some best practices you can implement with your website to improve your church’s chances of being discovered online.
Improving Your AV Systems
The biggest failures of many worship experiences happen when a church tries to do too much too soon in terms of their sound, lighting, and screen projection.
The Value of Good Photos
If you feel like your media and graphics are getting a bit stale, this video takes a look at how we can enhance the look of our media content across the board while also making it more personal.
Social First Video
Video is the most powerful form of media, but can seem overwhelming to produce. This video looks at a simple approach to producing content that’s designed to be social first.
Branding
Branding and logo creation is often the first task most creatives and organizations want to tackle, but when it comes to church in particular, it’s best to place this lower on the priority list.
Is Print Still Relevant?
There’s one huge component of printing that will likely never be replaced. Coincidentally, it’s something churches are not using as effectively as they could be.
Advanced Video Production
While you can use lower quality video on social, you absolutely cannot use it in every context.
Doing Livestream the Right Way
There can come a time when a church is ready to pursue livestream, but when and how you pursue it is very important
What Now?
The biggest mistake you can make is to do nothing so determine now to take action. Whether it’s your time or budget, make the investment into your media and marketing.
BONUS VIDEO: Emails and Blogs
Learn how to fully automate emails that send helpful content and make digital connections with people on a weekly basis.